He worked his way through the University of Wisconsin, Milwaukee from 1964 to 1975, when he earned his BFA in Visual Communication, with minors in Journalism and Printmaking. Throughout this period George exhibited in local and regional galleries, as well as competitions, garnering awards along the way.

While at UMW he co-created the Negative Movement, Milwaukee's first Independent Film Society, with Dennis Brulc and George Johnson. The Negative Movement Posters which George and Dennis designed won high honors and became coveted collector art; generally stolen from poster boards before an event even occurred.

From 1967 through 1973 George earned his living. and numerous awards for his picture page spreads, as a freelance photojournalist.

In 1974 he opened GraphicWorks; his first Commercial Design and Photographic venture. And worked on projects for Harley Davidson, Koss Stereophones, The Milwaukee Symphony and numerous other clients.

In 1983, as clients became more corporate in nature, requiring additional marketing and advertising services, George changed the company name to Lotter Moser & Associates.

In 1997, as the internet became a household word, George took on the imagist.com URL and began offering web design to his clients.

Currently George teaches Visual Design for Interactive Multimedia at Columbia College - Chicago on a part time basis; while continuing to offer his clients superior services in marketing, graphic design, photography, illustration, and typography for print, web, and multimedia.